CREATIVE DIRECTION

Forma Studio by Cintrifuse

Working closely with startups and venture firms exposed a consistent problem: high-stakes ideas were often being communicated through weak brands, unclear narratives, and materials that did not reflect the quality of the work behind them.

Forma was built around a simple principle: strategy comes before aesthetics. Every engagement starts by understanding the audience, business objective, and story before moving into design.

I built Forma’s brand and operating model from the ground up, including its identity, voice, service offerings, client process, website, and sales materials. The result is a focused studio offering brand development, narrative strategy, fundraising materials, websites, and sales collateral.

Brand & Creative Direction

I lead strategy and creative direction across Forma’s startup and venture work, translating complex businesses and investment strategies into clear narratives, compelling brands, and effective fundraising, sales, and investor materials.

My role connects business strategy, narrative, copy, and design to create work that is clear, intentional, and built to move the business forward.

Internal Forma Branding & Website Design

Sample Client Work

Below is a selection of public client work. Startup pitch decks and additional private design examples are available upon request.